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Blockbuster Letter Informing Customers of Price Increase

On December 19, 2007, Blockbuster Online announced its Total Access subscription price is going up by as much as $10 per month. This comes 6 months after Blockbuster raised the price by $7 for the unlimited exchange Total Access plan.

Below is the e-mail sent to 3-at-a-time Total Access Premium customers.

Sent:  December 19, 2007
Subject:  Important Account Information


To ensure delivery to your Inbox and to have images displayed properly,please add to your Address Book.
Blockbuster Online Logo

Hi Knowzy,

As a BLOCKBUSTER Total Access™ subscriber, it's always easy to have the right movie during this holiday season with more than 75,000 titles, including great new releases like Harry Potter and the Order of the Phoenix, The Bourne Ultimatum and Pirates of the Caribbean: At World's End.

We know that during this busy time of year the convenience of BLOCKBUSTER Total Access is especially important to you. Have your movies delivered right to your door. If you want new movies right away, exchange in-store*. And with free shipping both ways and no late fees, it's easy to enjoy all the movies you want for as long as you want.

To continue to bring you the unmatched convenience of both online and in-store DVD rentals, your monthly subscription fee will change from $24.99 to $34.99. This adjustment† will go into effect on your next billing cycle on or after December 27, 2007. The benefits of your subscription plan will remain the same.

And now check out where you can view exclusive footage from The Great Debaters, the much anticipated new movie starring Denzel Washington that opens in theaters on Christmas Day. This is just another example of how BLOCKBUSTER® is working to bring you exciting new entertainment features.

There are plenty of long winter nights ahead, so make sure that your Queue is filled with all the movies you want to watch next including new movie releases coming in January 2008, such as 3:10 to Yuma, The Game Plan and Saw IV.

Thanks for continuing to be a BLOCKBUSTER Total Access subscriber. It truly is the best entertainment value out there.


Add these movies to your Queue or exchange for them at your participating neighborhood BLOCKBUSTER store.


Contemporary 2007 movie advertising, including Harry Potter, Pirates of the Caribbean and The Bourne Ultimatium


Planning ahead? Save these coming soon movies to your Queue today.


Upcoming movies (for 2007) movie advertising, including 3:10 to Yuma, GamePlan and Saw IV

*Up to plan limits for online rentals and in-store exchanges

†Price adjustment for BLOCKBUSTER Total Access subscription plans will be reflected on on December 27, 2007

If you no longer wish to receive email from BLOCKBUSTER, click here to unsubscribe. Please DO NOT reply to this email to unsubscribe.

This email was sent to:  (removed)

BLOCKBUSTER 1201 Elm Street, ATT: Email Marketing, Dallas, TX 75270.

Harry Potter and the Order of the Phoenix © 2007 Warner Home Video.

The Bourne Ultimatum © 2007 Universal Studios.

Pirates of the Caribbean: At World's End © 2007 Disney Enterprises, Inc.

3:10 to Yuma © 2007 Lions Gate Ent.

The Game Plan © 2007 Disney Enterprises, Inc.

Saw IV

© 2007 Lions Gate Ent.

IN-STORE: DVDs and games are available for rent/sale at participating BLOCKBUSTER stores. Membership rules apply for in-store rentals; see store for complete terms and conditions. Title selection may vary by location. Date availability subject to change. ONLINE: DVDs available for rent at BLOCKBUSTER Online. Subscription required for online rentals. See for complete BLOCKBUSTER Online terms and conditions.

BLOCKBUSTER name, design and related marks are trademarks of Blockbuster Inc. ©2007 Blockbuster Inc. All rights reserved.


Originally Published:  Tuesday, December 18, 2007, 4:00 PM PT

Last Updated:  Thursday, June 2, 2011, 10:07 AM PT

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